The science
Why the Science Favors Wild.
We went searching for the single most powerful and pure brain food we could stand behind. We found it in the Wild Blueberry.
Why the Science Favors Wild.
We went searching for the single most powerful and pure brain food we could stand behind. We found it in the Wild Blueberry.

Timeline of effects
What happens, and when.
Grounded in published intervention trials on wild blueberry polyphenols. Each stop maps to a documented effect window.
~60–75 Min
Calm energy, faster recall
Anthocyanins absorb quickly. Memory reaction times shorten on visuo-spatial tasks within the first hour.
Whyte et al. Eur J Nutr (2020)2–8 Hours
Sharper focus, sustained
Phenolic-acid metabolites peak at 2–3h and again at 5–6h. Executive-function gains hold across the workday.
Bell et al. Nutrients (2024)12 Weeks
Memory + vascular function
Daily wild-blueberry intake improves episodic memory, executive function, and endothelial function in healthy older adults.
Wild Blueberry Extract Intervention, Nutrients (2024)6 Months+
Cognitive processing, healthy aging
Six months of wild-blueberry supplementation improves processing speed in adults with mild cognitive decline.
Krikorian et al. Nutritional Neuroscience (2022)Scientific advisor

Dr. Mary Ann Lila
Director, Plants for Human Health Institute — NC State University (2008–2024)
Dr. Lila co-created VITERO™, a patented extraction process that improves the bioavailability of berry polyphenols — helping your body actually absorb more of what makes wild blueberries beneficial.
Her decades of research on plant polyphenols and human health forms the scientific backbone of our formulation. VITERO™ is the reason we can put a meaningful dose of wild-blueberry anthocyanins into a single chew.
Research & references
- [1]Whyte et al. — Improved metabolic function and cognitive performance following a single dose of wild blueberry. Eur J Nutr (2020)
- [2]Bell et al. — Wild Blueberry Extract Intervention in Healthy Older Adults: Acute Cognitive and Cardiovascular Effects. Nutrients (2024)
- [3]Shukitt-Hale et al. — Blueberry Supplementation Improves Memory in Older Adults. J Agricultural and Food Chemistry (2010)
- [4]Krikorian et al. — Six-month intervention with wild blueberries improved speed of processing in mild cognitive decline. Nutritional Neuroscience (2022)
- [5]Bell et al. — Wild blueberry (poly)phenols improve vascular function and cognitive performance in healthy older individuals. Am J Clinical Nutrition (2023)
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
Taste the research.
The world’s first wild blueberry brain chew. Pre-order now and join the first batch.
